Aristocrat is global gaming content and technology company and mobile games publisher. We was developing a B2B sales app for their main industry sector - digital slots machines.
The main objective of this project was to design an app that would assist the Aristocrat sales team in managing slot machine content, organizing presentation to present to client and sending back to Aristocrat's internal team for quotes.
As the UX/UI designer, I was responsible for:
I faced the challenge of navigating messy existing data and designing multiple iterations over the year.
It was a complex project that required constant communication and collaboration with the development team, project manager, and stakeholders to ensure that we met the client's needs and delivered a high-quality product.
The App was successfully delivered and implemented, reaching over 60 internal sales users in the US and allowing them to present to hundreds of casino owners.
One of the important learning from the project includes the importance of effective data organization and visualization for user accessibility, the need for regular iterations and design updates, and the value of incorporating user feedback into the design process.
Since the app is under ongoing iteration and covered by a non-disclosure agreement, only limited information can be shared publicly. Reach out for full details on the results and potential impact of the app.
